Home > Retailing, Training > FISH FRY- JUST SERVE


Fish Fry- Just Serve is a training programme developed and delivered by Sijin.Bt for retail professionals. This programme is the practical implementation of the well-known ‘Fish Philosophy’ by John Christensen in retail industry.

Sijin comments, “Now, it’s the time to empower the retail staff in a different way. Fish Fry. It’s exclusively fried for retail community. It’s a fun stuffed training programme for all levels of retail frontline employees. I’m confident that it will rejuvenate them and empower them.

For the last 5 years I experience the power and joy of dedicated customer service. From morning to night, 365 days, when others are enjoying their holidays by shopping, retail employees are sacrificing their holidays for customer service and consider everyday as ‘holy day’. This work is dedicated to all the retail employees, who consider retailing as a way of life.”

You can download fish-fryby clicking (right click and Save Link as….). You can freely use it for any training. Feel free to share your experience with us.

  1. sanish
    July 23, 2012 at 2:36 pm

    sijin sir,this is not perfectly simple,this is simply brilliant,it is amazing frm the deliverance

  2. Hames
    August 5, 2012 at 6:17 am

    It’s really great..

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