Home > Retailing > Confessions of a shopper

Confessions of a shopper

Click Confessions of a shopper to download powerpoint

Why a customer did not select your product or brand? There will be plenty of reasons customers have to reject your brand. Most of the times, customers will express their reason during their interaction with the sales person. Failure of sales person to identify the clue and give solutions will lead to potential sales loss.

Here I am sharing top 10 reasons why customers reject a brand. This is basically designed for a private label (retailer’s own brand) training programme. But its scope is not just limited to private label brands. If your brand is relatively new, it’s suitable for you, if your time tested brand is getting rejected by customers, then its for you.  Understand why customer tries to reject your brand, frame your strategy and win the customer


Sijin Bt

  1. chowhan
    August 5, 2012 at 5:06 am

    Keep up the fantastic piece of work, I read few posts on this internet site and I think that your web blog is really interesting and contains lots of superb information.

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