Home > Retailing > Retail Punchtantra- Chapter 4

Retail Punchtantra- Chapter 4

Pyari Mathaji was not only successful business women but also a fabulous grandma and story teller. She reminded him his grandma and his childhood. He liked stories. But now he feels difficulty to find time to enjoy stories.

Mathaji started the story. For her Bada Babu was just a kid like her grandchildren.

A young retailer dead and he had been taken to the court of Lord Yama for his final judgement.

Chitragupta, Yama’s assistant was verifying the virtues and sins of that young retailer. He was thunderstruck by seeing that his sins and virtues were equal. Chitragupta informed Yama. Yama had an idea. The young retailer was informed that he had a choice to decide where he spends his eternity: Heaven or Hell.

The retailer was suspicious about that fabulous offer. When he was alive, he used to give great offers for near to expiry or non-moving products. So, he requested them to allow him to visit both places before taking decision.

He was allowed to visit both places, and then make his decision afterwards.

“I’ll see heaven first,” said the retailer and an angel led him through the gates on a private tour. Inside it was very peaceful and serene, and all the people there were playing cards and eating grapes. It looked very nice, but the retailer was not about to make a decision that could very well condemn him to his whole life.

“Can I see Hell now?” he asked.

The angel pointed him to the elevator and he went down to the basement where he was greeted by one of Satan’s loyal followers. For the next half hour, retailer was led through a tour of what appeared to be the best nightclubs he’d ever seen. People were partying loudly and having a Hell of a time!

When the tour ended, he was sent back, where Chitragupta asked him if he had reached a final decision.

“Yes, I have, “he replied. “As great as Heaven looks, I have to admit that Hell is better.” Suddenly, he was thrown into a cave, chained to a wall, and subjected to various tortures. “When I came down here for the tour,” he yelled in anger and pain, “I was shown a whole bunch of bars and parties and other great stuff! What happened? Chitragupta, you cheat”

Chitragupta replied, “Oh, that! That was just Visual Merchandising.”

“This time, I am not going to ask you what you have learnt. In retail, visual merchandising can make your store looks like heaven. Beautiful VM, highly penetrated marketing and your brand will bring people to your store. But, what if your customer service is poor, aisles are cluttered and the products are covered with dust. Customers will say ‘Good bye’ forever, because they have choices. So understand the elements, which are essential to make it heaven. First element is good customer service. Good customer service can always engage and retain the customers. Second is quality products and excellent display. Third is cleanliness and basic hygiene. It will make your store heaven”, Mathaji told.

She continued, “The choice is always yours. You can decide whether you need a store which looks like heaven or do you want to make your store a heaven. The first choice is very easy. But if you select the second one you need to take pain to make it and keep it a heaven for customer.”

“Now what is your choice?” she gave him the right to decide.

“I want to make my store heaven”, quickly he answered.

“Ok. You have one week time to analyze various things you have to do or to improve to make your store heaven. Refer the customer feedbacks.

That will give you information on areas where you need to improve. Visit other retailers like customers and note the impressive things. When you come back next week this time come with your findings.”

Before leaving their table for their evening businesses, Mathaji told.

“This is your first lesson..”

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