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How I defined ‘Retailing’?

November 15, 2014 Leave a comment

Today, I got a mail from my friend Rahulnath with the presentation he prepared Stepping stone to retail. It is a great presentation on the basics of retailing. His presentation reminded me one of my retail definitions.

“Retailing is not just a career. It’s a lifestyle. It offers exciting days, variety of assignments and tasks. It demands working long and odd hours, dealing with difficult people and undertaking different tasks such as housekeeping, loading and unloading, flyer distribution etc. But, end of the day you will realize- Retailing is Living.”

I left retail last year. But, again going to be a retailer. In different role and style….

Sijin on retail

Categories: Retailing Tags: , ,

Good bye Barcode Boy

December 15, 2012 Leave a comment

Norman Woodland
Inventor of bar code Norman Joseph Woodland dies at 91
The inventor of the bar code, that originated six decades ago and revolutionised product labelling, has died at the age of 91.
The product, originated on a beach when a mechanical-engineer-in-training named Norman Joseph Woodland with a transformative stroke of his fingers, yielding a set of literal lines in the sand, conceived the modern bar code.
Woodland died on Sunday, suffering from the effect Alzheimer’s disease and complications of his advanced age in his home in Edgewater, New Jersey, a media report said.
His daughter, Susan Woodland, announced his death yesterday.

Think about retail world without Barcodes & Scanners
Can’t Imagine.
Decades back retail world was without Barcodes & Scanners. Long queues were very common in supermarket checkouts. The faces of frustrated customers and tensed cashiers demanded for a change.
The day, 26 June 1974 revolutionized retail industry. On 26 June 1974 for the first time Barcode & Scanner successfully used in retail industry.
History of Barcode has something to say about some little guys with lots of vision.
Long before bar codes and scanners were actually invented, grocers knew they desperately needed something like that.
In 1932, a business student named Wallace Flint proposed an automated checkout system using punched cards.
In 1948, Bernard Silver, a graduate student, overheard a conversation in the halls of Philadelphia’s Drexel Institute of Technology. The president of a food chain was pleading with one of the deans to undertake research on capturing product information automatically at checkout. The dean turned down the request, but Bob Silver mentioned the conversation to his friend Norman Joseph Woodland, a twenty seven-year-old graduate student and teacher at Drexel. The problem fascinated Woodland.
In 1949, Bernard Silver and Norman Joseph Woodland developed a bull’s-eye style code and patented it in 1952.
In 1970, Mnc Logicon developed Universal Grocery Products Identification Code (UGPIC)
In 1973, George J Laurer invented Universal Product Code (UPC)
Their efforts ultimately revolutionized retail industry.
Click and download History of barcode to read and know the first product which was scanned and more
Whenever you face a problem remember the history of barcode & try for novel solutions

Categories: Retailing Tags: , ,

See great retailers

December 12, 2012 1 comment

retail world

Categories: Retailing Tags: ,

Salute My Retail Friends!

December 12, 2012 Leave a comment

Retail Employees Day

Categories: Retailing Tags: ,

Superbmarket- Think Beyond Supermarkets

August 27, 2012 4 comments

The days of supermarkets are over. Here the supermarket symbolizes just a place where people can shop whatever they daily need and just a workplace for livelihood for the employees. This supermarket is characterised by boring shopping experiences and stressful working conditions. It results in high customer turnover and employee turnover which negatively affect the prosperity of the retail organization.

Superbmarket is an experiment to create an ideal supermarket possessing a Retail Human Recourse Management (RHRM) system, which ensures fully engaged and empowered employees who can deliver the best possible service to the customers with in the all limitations of retail organizations.

Read the draft of revolutionary work in retailing by Sijin & Indulekha- superbmarket

Confessions of a shopper

August 1, 2012 1 comment

Click Confessions of a shopper to download powerpoint

Why a customer did not select your product or brand? There will be plenty of reasons customers have to reject your brand. Most of the times, customers will express their reason during their interaction with the sales person. Failure of sales person to identify the clue and give solutions will lead to potential sales loss.

Here I am sharing top 10 reasons why customers reject a brand. This is basically designed for a private label (retailer’s own brand) training programme. But its scope is not just limited to private label brands. If your brand is relatively new, it’s suitable for you, if your time tested brand is getting rejected by customers, then its for you.  Understand why customer tries to reject your brand, frame your strategy and win the customer

Cheers,

Sijin Bt

Retail Punchtantra

July 24, 2012 4 comments

How to be a great customer service company or how to conquer the hearts of customers?

These questions are always active in the retail world. Big retail theories and customer behaviour studies are making retail a tough business. But, now you can learn the art of not only conquering the hearts of your customers, but win retailing.

Retail Punchtantra illustrates the 5 simple ways to transform your retail business. Like our ancient Punchtantra, it’s simple, interesting, and easy to understand and practice. By practicing the 5 tantras of Retail Punchtantra, surely you can reach greater heights in retail business and career.

Retail Punchtantra is the story of Bada Badu, the store manager. Bada Babu’s retail career was in dilemma due to poor sales. But, at that time he gets a coach and Mentor, Pyari Mathaji (a well-known hotelier) to save his business and career. The story narrates the gyans shared by Pyari Mathaji to help Bada Babu.

Now start practicing RETAIL PUNCHTANTRA. Click here to download Retail Punchtanta. Forward your criticisms to talk2sijin@gmail.com.

Cheers,

Sijin Bt

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