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How I defined ‘Retailing’?

November 15, 2014 Leave a comment

Today, I got a mail from my friend Rahulnath with the presentation he prepared Stepping stone to retail. It is a great presentation on the basics of retailing. His presentation reminded me one of my retail definitions.

“Retailing is not just a career. It’s a lifestyle. It offers exciting days, variety of assignments and tasks. It demands working long and odd hours, dealing with difficult people and undertaking different tasks such as housekeeping, loading and unloading, flyer distribution etc. But, end of the day you will realize- Retailing is Living.”

I left retail last year. But, again going to be a retailer. In different role and style….

Sijin on retail

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Retailing is the art of making habits

December 19, 2012 Leave a comment

Retailing

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Good bye Barcode Boy

December 15, 2012 Leave a comment

Norman Woodland
Inventor of bar code Norman Joseph Woodland dies at 91
The inventor of the bar code, that originated six decades ago and revolutionised product labelling, has died at the age of 91.
The product, originated on a beach when a mechanical-engineer-in-training named Norman Joseph Woodland with a transformative stroke of his fingers, yielding a set of literal lines in the sand, conceived the modern bar code.
Woodland died on Sunday, suffering from the effect Alzheimer’s disease and complications of his advanced age in his home in Edgewater, New Jersey, a media report said.
His daughter, Susan Woodland, announced his death yesterday.

Think about retail world without Barcodes & Scanners
Can’t Imagine.
Decades back retail world was without Barcodes & Scanners. Long queues were very common in supermarket checkouts. The faces of frustrated customers and tensed cashiers demanded for a change.
The day, 26 June 1974 revolutionized retail industry. On 26 June 1974 for the first time Barcode & Scanner successfully used in retail industry.
History of Barcode has something to say about some little guys with lots of vision.
Long before bar codes and scanners were actually invented, grocers knew they desperately needed something like that.
In 1932, a business student named Wallace Flint proposed an automated checkout system using punched cards.
In 1948, Bernard Silver, a graduate student, overheard a conversation in the halls of Philadelphia’s Drexel Institute of Technology. The president of a food chain was pleading with one of the deans to undertake research on capturing product information automatically at checkout. The dean turned down the request, but Bob Silver mentioned the conversation to his friend Norman Joseph Woodland, a twenty seven-year-old graduate student and teacher at Drexel. The problem fascinated Woodland.
In 1949, Bernard Silver and Norman Joseph Woodland developed a bull’s-eye style code and patented it in 1952.
In 1970, Mnc Logicon developed Universal Grocery Products Identification Code (UGPIC)
In 1973, George J Laurer invented Universal Product Code (UPC)
Their efforts ultimately revolutionized retail industry.
Click and download History of barcode to read and know the first product which was scanned and more
Whenever you face a problem remember the history of barcode & try for novel solutions

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See great retailers

December 12, 2012 1 comment

retail world

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Salute My Retail Friends!

December 12, 2012 Leave a comment

Retail Employees Day

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Retail Punchtantra- Chapter 8

September 8, 2012 Leave a comment

When Bada Babu started his retail career, he used to conduct daily briefings. Later, like most of the retail managers he skipped briefings. But, on that day he convened briefing session. She shared the story of that extra ordinary cab driver of Dallas with his team members. He invited ideas from his team to go extra mile in customer service. Everyone was excited. They opened their hearts. Ideas were plenty. Bada Babu noted every idea in his notebook.

One idea was celebrating birthdays of employees with customers. Chota Babu was celebrating his 24th birthday on that day. As per company policy Rs.200 was permitted for employee birthday celebration. They bought cake for Rs.100 and candies for the remaining. They arranged their extra cash counter for cake cutting and invited the customers on the floor to celebrate Chota’s birthday. They kept candies in the POS counters and gave to the customers. It was a surprise and exciting experience for all the customers. So many customers appreciated Bada Babu for that initiative.

It was just a beginning. Baba Babu and his team found out reasons to celebrate every day. Mostly low cost or zero cost initiatives. For customers, every shopping trip was a different and thrilling experience. Customers considered PONNI SUPERMARKET not as a grocery shop, butas a place for social gathering.

On that Friday, Mathaji became a great listener. She eagerly heard Bada Babu’s success story. Day by day sales improved greatly. Morning firings from Bada Babu’s area manager became history. Mathaji enjoyed her kid’s success.

“Dear boy, you are really great and you are getting the dividends of your efforts.” She appreciated him and started her fifth story.

An old man came to Mumbai from a remote village. He went into a cafeteria in a busy street to get something to eat. He sat down at an empty table and waited for someone to take his order. Of course nobody did. Finally, a woman with a tray full of food sat down opposite him and informed him how that cafeteria is working.

“Start out at that end,” she said. “Just go along the line and pick out what you want. At the other end they’ll tell you how much you have to pay.”

“I soon learned that’s how everything works in Mumbai,” the old man told a friend.

“Life’s a cafeteria here. You will get anything you want as long as you are willing to pay the price. You will even get success, but you’ll neverget it if you wait for someone to bring it to you. You have to get up andget it yourself.”

“My dear boy, now you have learnt the lessons which helped me to be successful in my business. You have the willingness, stamina and years to achieve success. Never go back to your old hard days. But, never forget those hard days. Those memories will keep you lively always. So,

GET UP TO GET YOUR SUCCESS….

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Retail Punchtantra- Chapter 5

September 5, 2012 1 comment

That week, Bada Babu spent most of his time to find out ways to make his store a heaven. He read customer feedbacks, took opinion from customers and visited other stores. He realized manpower as the major factor. His attrition was too high. Inexperienced and untrained staff made his and his customers’ life miserable. So, he realized the necessity to retain his people to make his store heaven. He wrote that in his notebook to discuss with Mathaji.

He was eagerly waiting for his next meeting with Mathaji and the day came. He reached at Gyan Restaurant on time. Before his arrival Mathaji finished her UNO. Before asking anything about his last week’s assignment she started telling the next story.

During last phase of the business course a professor gave his students a simple quiz.

Students were very quick in finishing each question except the last one:

“What is the first name of the woman who cleans the school?”

Surely for students that was some kind of joke.

They had seen the cleaning woman several times.

She was tall, dark-haired and in her 50s, but how would they know her name?

Students gave back their answer sheet, leaving the last question blank.

Just before class ended, one student asked if the last question would count toward their academic grade.

“Absolutely not,” said the professor. “But, answers of this kind of questions will decide your success in career and life.”

“In your careers, you will meet many people. All are significant. They deserve your attention and care, even if all you do is smile and say “hello.”

Students have never forgotten that lesson. They also learned her name.

In retail, you must understand the importance of everyone who works with you from your security to housekeeping staff. Everyone is important in delivering superior service to the customer. Your security guard is the first and last person who meets your customer. If he is rude and reluctant to help the customer to keep her luggage in her vehicle, all your efforts will fail.

Your truck driver’s nasty look will irritate the customer. Customer will not consider him as outsider. For customer, he is also your employee. So everyone involved with your store must be responsible for delivering excellent service.

You must build a team of customer service champions. To make a team, you must know them first. Care them, appreciate them, guide them and lead them to make your store heaven. When they feel they are cared, appreciated and valued they will stick with your purpose.

This is your second lesson.

“VALUE YOUR  TEAM MEMBERS.”

Seeing some doubts on his face Mathaji explained it, “By KNOWING THEM- know their strengths, weaknesses, problems and concerns, CARING THEM- whenever they need your support and guidance and APPRECIATING THEM- even for their small works you can value your team members.”

“Dear boy, let’s review last week’s assignment,” she told.

“To make my store heaven, I need to retain my staff and now I got the tips to retain them.” He was confident.

“Great, go and try it. I will wait for you.”

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